The purpose of the International Fine Jewelers Guild is to promote awareness of those quality jewelry designers, manufacturers, and retailers who have achieved a standard of excellence in the industry. A membership board will make the selection of those who meet these standards of excellence.
The International Fine Jewelers Guild will educate the consumer to the importance of making purchases from retailers who are members of the Guild. A retailer's membership assures a purchaser that representation of any item is truthful and accurate as to the quality of the gems and precious metals being used.
The International Fine Jewelers Guild symbol in store windows will ensure integrity and excellence.